From Start-Up to Scale-Up: Navigating Success in Your Pet Care Business

Heather Beck, IACP-CDT, CDTA, PDTI, and 2023 IACP Members Hall of Fame inductee, has been running her successful dog training, daycare, and boarding facility, K9 Lifeline, for over 20 years, and now has the extension product line called Heather's Heroes. Throughout these experiences, one constant challenge has been the need for innovation. In the ever-evolving pet care industry, pet owners are looking for more value for their money. So whether you are just starting out or have years of experience, it is essential to continuously improve and innovate to meet client expectations and stay ahead of the competition.

In this interactive session, Heather will explore strategies to identify market needs, create an innovation launch strategy, and improve your services to meet changing client expectations. Innovation goes beyond introducing new services; it also involves enhancing existing ones and providing an exceptional customer experience. She will discuss leveraging technology, implementing sustainable practices, and fostering a culture of creativity and open-mindedness within your team. By the end of this session, you will have a toolkit of strategies and techniques to drive innovation in your pet care business, ensuring that you stay at the forefront of the industry and continue to provide unmatched value to your clients!